Being named the exclusive supplier of on-field caps for Major League Baseball in 1993 and experiencing its first brush with custom, fashion headwear in 1996 with Spike Lee, New Era was shaping a future of creativity and collaboration.
After decades as the official on-field cap of MLB, New Era set its sights on rounding out its exclusivity with the nation’s largest sports leagues. In 2012, New Era became the official sideline cap of the NFL, and, in 2016, became the official on court cap of the NBA; making New Era the only brand in sports history to have exclusive on-field, sideline and on court headwear rights for all three major U.S. leagues at the same time.
