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Are you looking to freshen up your wardrobe with some seriously cool streetwear? You’re in the right place. Streetwear lets you express yourself in a way that’s relaxed but full of attitude. If you’re new to the scene or just want to step up your fashion game, knowing the top brands can help.
In this guide, we’ll explore the top 10 men’s streetwear brands you need to discover, along with simple style tips to help you nail the look.
Ready to upgrade your style? Let’s get started!
1. Dickies
Originally built for workwear, Dickies has been embraced by streetwear enthusiasts for its utility-driven aesthetics. The relaxed-fit trousers and oversized work shirts are great for layering with graphic tees or hoodies. Pair them with skate shoes or low-top sneakers for a classic look.
Pro tip: Dickies 874 Work Pants are a staple in every Kiwi wardrobe; pair them with canvas sneakers or boots for a rugged yet clean street look.
2. Rewahard
A local brand, Rewahard blends Māori cultural elements with street-style cuts. Known for its quality designs and collaborations with brands like Pro Club, Dickies, and Mitchell & Ness, Rewahard offers a variety of clothing, including graphic tees, hoodies, headwear, and accessories. Try styling their graphic hoodies with cargo pants and combat boots to elevate your casual wear.
Popular piece: Their relaxed-fit cargo pants are ideal for blending utility and comfort, great for outdoor meets or music fests.
3. Pro Club
Known for their heavyweight t-shirts and hoodies, Pro Club is a go-to for basic layering pieces. These garments provide a sturdy foundation for bold accessories or statement outerwear.
Popular piece: The heavyweight Proclub classic white tee is loved for its fit and durability, perfect for layering under streetwear jackets.
4. Locs Sunglasses
Originally, sunglasses associated with West Coast culture, Locs are now a staple accessory. Combine these sharp-edged shades with a black hoodie and jeans for a tough, urban edge.
Popular piece: Oversized black shades are a go-to for South Island and North Island hip-hop enthusiasts for a mysterious, bold, and edgy look.
5. Black Pyramid
Black Pyramid is a streetwear brand founded by American artist and musician Chris Brown in 2012. Collaborating with Pink Dolphin founders Neima Khaila and Cena Barhaghi, the brand emerged as a creative outlet for Chris Brown's artistic vision.
The name "Black Pyramid" symbolises the enigmatic nature of his art, drawing parallels to the mysteries surrounding ancient Egyptian pyramids.
6. New Era
A cornerstone of cap culture, NEW ERA is a must-have for streetwear lovers. Snapbacks or fitted caps can tie an entire outfit together, whether you are going monochrome or colour-blocked.
Pro tip: A fitted 59FIFTY cap (especially Yankees or Dodgers) remains a timeless streetwear anchor in New Zealand’s fashion culture.
7. Russell Athletic
With a legacy in sportswear, Russell Athletic has expanded into casual streetwear. Their oversized sweatshirts and joggers offer comfort with a clean finish, especially when worn as a matching set or with sneakers.
Popular piece: Vintage-style logo hoodies and sweats are being used as relaxed layering pieces for cool evenings in Wellington and Christchurch.
8. Kangol
Famous for their bucket hats and berets, Kangol is a retro favourite. Adding a Kangol hat to a casual outfit can instantly give it a vintage, stylish twist.
Pro tip: The Bermuda bucket hat is making a return in Aotearoa’s music and arts scene, perfect for festival and daywear.
9. Nixon
Nixon is a California-born brand founded in 1997 by action-sports enthusiasts Andy Laats and Chad DiNenna in Encinitas , CA.
What started as a mission to create reliable watches for surfers, skaters, and snowboarders has grown into a global label offering timepieces, clothing, bags, and accessories, sold in over 90 countries.
10. Mitchell & Ness
Specialising in vintage sportswear, MITCHELL & NESS brings the past into the present with throwback basketball jerseys and retro caps. Throw on one of their jerseys over a plain tee with jeans and high-top sneakers for an effortless sporty vibe.
Pro tip: Snapback caps representing NBA and retro teams are on fire in street markets across NZ; add one to any fit for instant heritage cred.
How to Style Men’s Streetwear in New Zealand
Now that you know the brands, it is time to style them like a pro. Here are a few easy tips to master streetwear:
1. Start with Strong Basics
Good streetwear starts with solid staples. Think clean graphic tees, relaxed hoodies, and neutral sneakers. These pieces give you a strong base to build from and work with pretty much anything. Go for quality fabrics that hold up over time, especially since NZ weather can be all over the place.
2. Layer Smart for the Weather
In places like Auckland or Wellington, the weather can switch fast, so layering is key. Throw a flannel or denim jacket over your tee, or add a lightweight windbreaker. It keeps you looking fresh while being ready for anything, from sunny afternoons to sudden downpours.
3. Mix Local and Global Pieces
New Zealand’s got some great homegrown brands like Rewahard, so don’t be afraid to rep something local. Mix that with global names like Dickies or Pro Club to create a look that’s all yours.
Blending these styles shows pride in where you're from while staying tapped into the worldwide streetwear scene.
4. Keep It Comfortable, Always
Baggy jeans, cargo pants, and oversized fits are built for comfort. NZ’s streetwear crowd loves pieces you can move in. Pair relaxed pants with bold trainers or chunky sneakers to lock in that laid-back, confident vibe.
5. Finish with Accessories That Pop
A good cap, crossbody bag, or a clean pair of sunnies can take your outfit from average to standout. Keep it simple, but choose pieces that match your style. Even small accessories can pull the whole look together.
Final Thoughts
And that ends our list of ten men’s streetwear brands worth checking out and a few solid tips to help you nail your look. Whether you’re just starting out or already deep in the game, streetwear is all about being confident, comfortable, and true to your style.
Ready to step up your streetwear wardrobe? Start exploring, experimenting, and don’t be afraid to make it your own. That’s what streetwear is all about.
For fresh drops, limited pieces, and the best local picks, check out Rewahard. We’ve got everything you need to level up your streetwear game, all in one spot.
Frequently Asked Questions
1. What are the characteristics of streetwear?
Streetwear is known for its casual, comfortable style inspired by skate, hip-hop, and youth culture. It often features bold logos, graphic designs, oversized fits, and limited-edition drops.
2. What is the target market for streetwear clothing?
Streetwear mainly targets younger consumers, especially teens and young adults aged 16–30. It's popular among those who value self-expression, trends, and brand culture.
3. What is the difference between streetwear and casualwear?
While both are relaxed styles, streetwear is trend-driven and influenced by subcultures, often featuring statement pieces. Casualwear is broader and focuses more on comfort and everyday basics without the cultural edge.
4. What is the most influential streetwear brand?
Supreme is widely considered the most influential streetwear brand. Known for its limited releases and collaborations, it helped shape modern streetwear culture around hype and exclusivity.
